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Pleasure Principle

After a fairly quiet 2012, it seems this year taste-making Glasgow label Numbers is back with a vengeance. Having already counted a series of high-profile releases this year courtesy of scene stars Rustie and Deadboy, Numbers are now teaming up with Dedbeat to launch a new festival, Pleasure Principle, this April – and they’ve got a line-up to rival anything the country’s seen in years.

From 26-28th April, the Trevelgue Holiday Park in Newquay, Cornwall, will play host to a formidable range of DJs, where the showstopping party sets come thick and fast courtesy of UK legends Ben UFO, Oneman, Joy Orbison, Jackmaster, and Loefah. The likes of TNGHT, Rustie and John Talabot will be peddling their manic breeds of power-pop, while the darker ends of the music spectrum will be capably handled by Blawan, Deadboy, Kowton, and the hotly-anticipated appearance of Ruff Sqwad.

But it doesn’t even end there. The boys have shown their impeccable taste with the invitation of a few key players from further afield, playing host to a slew of US legends such as Robert Hood, Omar-S, and spiritual successor Levon Vincent. The analog contingent will be ably managed by prolific Dutch genius Legowelt, while a killer showcase from label-of-the-moment L.I.E.S mainmen Ron Morelli and Steve Summers should keep the eyes bleary late into the night. Dance festivals can suffer from not giving the patrons space to chill out and unwind after a nights dancing, but the mellow contingent should be capably managed by the reggae chops of David Rodigan and Aba Shanti-I, while Krystal Klear and Floating Points are sure to inject a soulful vein to proceedings.

The Numbers boys have already shown their excellent taste with a fearsome release catalogue, and teaming up with Dedbeat’s festival know-how was always going to result in a winner.