4AD is a British independent record label that was started in 1979 by Ivo Watts-Russell and Peter Kent, originally funded by Beggars Banquet Records. Their roster includes Ariel Pink, Atlas Sound, bEEdEEgEE, Bon Iver, Camera Obscura, Daughter, Deerhunter, Efterklang, Gang Gang Dance, Grimes, Indians, Iron & Wine, Lo-Fang, The National, Purity Ring, Scott Walker, SOHN, St. Vincent, Twin Shadow, and Tune-Yards. 4AD forms part of the Beggars Group, along with Matador Records, Rough Trade Records and XL Recordings. Its rich history has recently been detailed by Martin Aston in his biography of the label, ‘Facing The Other Way’, released 2013.