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Efdemin: Naïf

Let’s not beat about the bush: 2017 was far from a vintage year for the commercial mix. While all and sundry have been lining up to ring the death knell, 2018 is full of enterprising projects looking to buck the trend. The commercial mix certainly still has a few tricks up its sleeve and it would be a far poorer world without it. Efdemin’s ‘Naïf’ is an incredibly strong argument in its favour.